My Trip To Google Chicago

I just got back from keynoting Google’s Moms Know Tech, a conference held for their CPG clients in Chicago. It was a half-day event with about a hundred marketers and advertising agency folks. I talked about the motivations and behaviors of mommies across social media platforms, highlighting emerging forms of digital expression, most-discussed categories in mom communities, and a drilldown into nutrition issues (one of the most passionate mommy topics). The highlight, though, was my wife, whom I captured in a short video interview about her usage of new communications platforms. (I haven’t received permission to post the video yet,  sorry!) After watching her video a few times, I noticed four key purchasing life stages emerge:

  • Expectant Moms
  • New Moms
  • Experienced Moms
  • Wise Moms (or grandmoms)

Sara Fisher, one of the featured super moms at the conference, highlighted my presentation and others here.

This was the closest interaction I’ve ever had with Google in years (other than my usage of its Web services), and the people were sharp and delightful to work with. Their Chicago office was swanky, and the kitchen full of cooks and munchies. I have to admit, though, I felt caught off guard by the computerized self-service badge creator – it won’t print your nametag unless you sign a confidentiality/non-disclosure agreement.

Published by Max Kalehoff

Father, sailor and marketing executive.

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