Laurent Flores on Search and CGM

In my recent post on Google Trends, I touched upon the relationship between search and consumer-generated media (CGM). Well, my good French friend Laurent Flores (pictured above with me at dinner last week, photo by my wife), offers his own point of view not too far from mine. He says:

  • search and cgm may be simultaneous around a topic that grab people attention in general and bloggers as well
  • cgm may anticipate a bigger trend as later reported by google trends,
  • or in some cases, search popularity on a given topic may be higher that cgm to start, cgm taking off later when bloggers for example take the topic of interest towards deeper and more intense conversations.

His full post is here.

Published by Max Kalehoff

Father, sailor and marketing executive.

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