Rishad Tobaccowala Talks Transparency

I participated today in a small gathering of media-and-technology executives for a briefing with Rishad Tobaccowala of Publicis Group’s recently formed Denuo. Rishad is an impressive visionary, and I look forward to seeing how his new marketing-agency consulting model works out.Read the rest

Listening to the Internet For Really Big Trends

I participated in an Economist story published this week called "Listening to the Internet," penned by Ben King. Compared to another recent Economist story on blogs and corporate reputation, this week’s story focuses on the value of unaided online discussion for consumer insights:

For example, ConAgra, an American food giant known for its Butterball turkeys and Healthy Choice ready meals, tracks discussion groups to keep abreast of new diet trends, such as Atkins and organic food.

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