I participated today in a small gathering of media-and-technology executives for a briefing with Rishad Tobaccowala of Publicis Group’s recently formed Denuo. Rishad is an impressive visionary, and I look forward to seeing how his new marketing-agency consulting model works out.… Read the rest
Category Archives: Topics
What People Really Do On The Web
I was on a panel at SXSW Monday called "What People Really Do On The Web." My fellow panelists included: Holland Hofma Brown, VP Internet Panel Management, Harris Interactive; moderator Joel Greenberg, Sr Planner, GSD&M; and Michele Madansky, VP Corp & Sales Research, Yahoo!.… Read the rest
See Laura Kalehoff Run
For those who haven’t heard, please check out See Laura Run, the blog I set up for my wife Laura. She’s running a marathon to raise money for cancer research, and her blog documents the weekly routine and successes. Check it out and please donate.… Read the rest
Listening to the Internet For Really Big Trends
I participated in an Economist story published this week called "Listening to the Internet," penned by Ben King. Compared to another recent Economist story on blogs and corporate reputation, this week’s story focuses on the value of unaided online discussion for consumer insights:
… Read the restFor example, ConAgra, an American food giant known for its Butterball turkeys and Healthy Choice ready meals, tracks discussion groups to keep abreast of new diet trends, such as Atkins and organic food.
SXSW Approaching
I’ll be on a panel Monday at SXSW (the South by Southwest Conference and Festival in Austin) titled "What People Really Are Doing On The Web." My fellow panelists include Holland Hofma Brown of Harris Interactive, Joel Greenberg of GSD&M (moderating), and Michele Madansky of Yahoo.… Read the rest