I was interviewed for a BBC documentary on global citizen journalism (Web page link here and audio link here). I talked about some of the implications for corporations. The two sound bytes the reporter (Ed Butler) included were:
… Read the rest1) a single person can easily and quickly spark a corporate communications crisis, i.e.,
Put aside the fact that the Tivo-friendly KFC commercial with the embedded coupon code for the new Buffalo Snacker is no longer news. I’ve been pondering it for some time. I think it really was clever and creative, but I have my doubts about the sustainability of such a tactic.… Read the rest
Kudos to Jen McClure and Elizabeth Albrycht for putting on a great New Communications Forum last week in Palo Alto. Pictures from many on Flickr tagged here.
My first panel was “Blogging and Word-of-Mouth Marketing,” and was moderated by Jen McClure.… Read the rest
Steven Levingston of the Washington Post wrote a nice front-page story on my company, titled "Blog Buzz Helps Companies Catch Trends in the Making". Excerpt:
… Read the restConAgra Foods Inc. got an early warning from chatter on the Internet that the low-carb craze was fading.
I’m in San Francisco this week staying at the boutique Maxwell Hotel. While this place is not ultra luxury, it’s exactly what I like as a business traveler:
