Forrester Is Wrong, Facebook IS Committed To Marketer Success

Last week Forrester Research published a report criticizing Facebook for its shortcomings to marketers. It was countered quickly by many leaders and journalists in the marketing community, who criticized the analysis, methodology and tone — such as fellow Spinster Joseph Jaffe, Matt Owen of Econsultancy, Andrea Huspeni in Entrepreneur, and Rick Munarriz in USA Today, among others.… Read the rest