It’s Official…“Nielsen BuzzMetrics”

Following the recent announcement that Nielsen/VNU was funding the merger of BuzzMetrics (my original company) and Intelliseek (our former top competitor), I’m happy to announce that the deal has finally closed! We are officially one company now…“Nielsen BuzzMetrics, the global measurement standard in consumer-generated media.” Read the rest

Life Flashed Before My Eyes This Morning

I was on Delta flight 1491 from New York’s La Guardia Airport to Cincinnati at 6:45 A.M this morning. About two minutes after takeoff, the cabin began to fill with smoke…the captain told us over the intercom that they in fact realized the cabin was filling with smoke and that they were circling back to La Guardia for an immediate landing, and asked us to prepare.Read the rest

Harold Burson Blogs

Harold Burson, the living PR legend, just started a blog. He is — perhaps more than any other individual — someone all PR professionals and business leaders should strive to emulate.

I first met Harold after I was accepted into his "Harold Burson Summer Internship," while an undergraduate at Syracuse University’s Newhouse School over a decade ago.… Read the rest

Sleazy Conference Sponsorships

As marketing guy for a leading market research company, I allocate a lot of staff time and resources in matching our executives and leading thinkers with relevant speaking engagements at important industry conferences. It’s usually a fair trade: my company contributes talent, coordination resources and original content to enable the conference to happen; in return, my company receives exposure and conversation with relevant stakeholders.Read the rest