In the age of industrial branding, companies turn frequently to agencies and specialists to create and redefine their brands.… Read the rest
10 Characteristics Of An Amazing Hire, What To Look For When Recruiting Talent
I’m in a new marketing leadership role, and am quickly building the team.
I prefer to hire proven stars that I’ve worked with before. Their probability of success is higher, and you cheat time by avoiding the laborious recruiting process, while activating someone intimate with your playbook.… Read the rest
Work Harder, Get Luckier
Luck is among my top criteria for evaluating job candidates.
People who feel they’re lucky tend to have the wind against their backs. Good things tend to happen to people with good vibes.… Read the rest
Be Radically More Effective
It’s critical for company leaders to understand and simplify complex problems and then determine long-term goals and plans for addressing them. Long-term context is challenging, though short-term minutiae can be equally daunting.… Read the rest
Make Your Business Meetings Not Suck, Act Like A Kindergartener
Last week I went to my daughter’s kindergarten parent-teacher orientation night. My wife and I met the other parents, and our teacher reviewed the curriculum, customs and rules of the classroom.… Read the rest