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AttentionMax

Max Kalehoff…dad, sailor, and marketing exec on life's hidden sides

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Category Archives: Technology & Life

Marketers Guide To Facebook #Hashtags

Hashtag GirlsFacebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most associated with Twitter, hashtags typically comprise a word or phrase prefixed with the # symbol.

This is a big deal for Facebook.… Read the rest

Posted byMax KalehoffJuly 16, 2013July 4, 2014Posted inMarketing & Media, Technology & Life

Why People ‘Fan’ Brands on Facebook

Rugby Fans

Have you ever wondered why your friends Like specific brands on Facebook?

It’s because they actually like those brands — less so because of coupons, giveaways or other enticing offers.… Read the rest

Posted byMax KalehoffJuly 2, 2013July 4, 2014Posted inMarketing & Media, Technology & Life1 Comment on Why People ‘Fan’ Brands on Facebook

Advanced Degrees In Social Media

Graduation silhouettes

Apparently, I’m lacking a degree in social media.

Over the past week, the University of Florida has been targeting me on Facebook as part of a lead-generation campaign to drive enrollment for its journalism and communications school’s Master’s in Social Media.… Read the rest

Posted byMax KalehoffJune 11, 2013July 4, 2014Posted inMarketing & Media, Technology & Life1 Comment on Advanced Degrees In Social Media

I Heart WordPress

WordPress LogoYahoo just acquired blogging service Tumblr for $1.1 billion. Founded by 26-year-old David Karp, it’s a great service that exploded to over a 100 million users in a just a few short years. Even better, it was built in New York. 🙂

With Tumblr acquired, I’d like to point your attention to another one of my favorite Web services: WordPress.… Read the rest

Posted byMax KalehoffJune 2, 2013Posted inMarketing & Media, Technology & LifeLeave a comment on I Heart WordPress

Twitter Better Than CNN?

CNN on Twitter“Twitter is a frenemy,” said Jeff Zucker, CNN’s new president, as reported by MediaShift. Jeff Zucker was describing the cable news network’s relationship with social media and added, “the network uses, relies on — and is scared by — social media.”… Read the rest

Posted byMax KalehoffApril 24, 2013April 24, 2013Posted inMarketing & Media, Technology & Life2 Comments on Twitter Better Than CNN?

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