Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one of the most prominent social advertising formats.… Read the rest
Category Archives: Technology & Life
An App You Can’t Live Without
Often the most powerful apps are ones that bridge the offline world to the online world.
Over the past several weeks, I’ve processed an unusually high volume of personal paperwork due to career transitions, financial milestones, household renovations and back-to-school.… Read the rest
From Privacy Exploitation To Personal Data Optimization
My wife and I share the same birthday. For our latest birthday, I bought her and myself FitBit Flex wristbands and a FitBit Aria smart scale to measure our daily activity, calories burned, sleep patterns and weight.… Read the rest
Are Wrist Watches Dead?
Remember the analog wristwatch?… Read the rest
Failure In Perspective
I had an amazing birthday celebration today, along with my wife and daughter, who share the same birthday. (My son’s birthday is in November but we include him equally in all the July 23 festivities.) I’m thankful for my health and my family.… Read the rest