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AttentionMax

Max Kalehoff…dad, sailor, and marketing exec on life's hidden sides

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Category Archives: Technology & Life

Social Advertising Workflows Challenge Marketers And Their Agencies

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Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one of the most prominent social advertising formats.… Read the rest

Posted byMax KalehoffOctober 1, 2013July 4, 2014Posted inMarketing & Media, Technology & Life

An App You Can’t Live Without

SignNowOften the most powerful apps are ones that bridge the offline world to the online world.

Over the past several weeks, I’ve processed an unusually high volume of personal paperwork due to career transitions, financial milestones, household renovations and back-to-school.… Read the rest

Posted byMax KalehoffSeptember 28, 2013July 4, 2014Posted inTechnology & Life

From Privacy Exploitation To Personal Data Optimization

Data Star TrekMy wife and I share the same birthday. For our latest birthday, I bought her and myself FitBit Flex wristbands and a FitBit Aria smart scale to measure our daily activity, calories burned, sleep patterns and weight.… Read the rest

Posted byMax KalehoffSeptember 3, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media, Technology & Life

Are Wrist Watches Dead?

Wrist Watch

Remember the analog wristwatch?… Read the rest

Posted byMax KalehoffAugust 25, 2013July 4, 2014Posted inTechnology & Life5 Comments on Are Wrist Watches Dead?

Failure In Perspective

I had an amazing birthday celebration today, along with my wife and daughter, who share the same birthday. (My son’s birthday is in November but we include him equally in all the July 23 festivities.) I’m thankful for my health and my family.… Read the rest

Posted byMax KalehoffJuly 23, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media, Technology & Life12 Comments on Failure In Perspective

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