Nielsen BuzzMetrics, my employer, was just featured in The Forrester Wave™: Brand Monitoring study, led by Peter Kim, senior analyst (who’s personal blog is here). While I disagree with the report’s inclusion of mainstream media clippings – versus pure measurement of consumer-generated media as a powerful lens into consumer insight, engagement and brand health – I believe, overall, it’s a thoughtful and thorough analysis of the competitive space in CGM measurement.… Read the rest
AdAge reports (subscription required) that:
… Read the restSprint Nextel, having announced its intention to allow ads on its mobile web pages, is planning to offer marketers information about its subscribers, including hometown, sex and other factors.
"We have information to better target by sex, address" and other subscriber data that will allow marketers to optimize the channel and reduce the cost of sales, said Paul Reddick, VP-business development/planning and strategy at Sprint.
I’m excited to be moderating a panel at the OMMA online advertising conference on one of my favorite topics: consumer-generated video. Are there any key questions you think I should pry out of these folks?
… Read the restYouTube Me-Too: Building Buzz Through Video
If you upload it, will they watch?
Digital Video Recorder (DVR) ads that just won’t go away, the New Scientist reports:
… Read the restFor many people, the best thing about Personal Video Recorders (PVRs) is the ability to fast forward through adverts. This is possible as the machine pre-records TV onto a hard disc before play-back.
It’s eerie – today, September 11, 2006, is a cool, crisp morning, signaling that fall is on its way. I’m sitting upstairs at the bay window of our Brooklyn Coop, right where I was five years ago at 8:46 AM, when the Bloomberg radio program I was listening to went static.… Read the rest
