To be sure, a peak in blog buzz (below) around Twitter was inevitable. I wonder about actual usage of the service. Is it hanging on? 
… Read the rest
Category Archives: Topics
FTC: Don’t Exaggerate!
Brandweek reports that “celebrities and consumers making incredible-sounding claims in ads may soon get new scrutiny from the Federal Trade Commission.”
That’s not a bad thing, I suppose. However, overly-ambitious commercial claims these days can quickly have consequences contrary to those intended.… Read the rest
21 Practical Applications For Your Extra Conference Totes
After arriving home from a business trip with two conference tote bags this week, I stumbled upon my latest MediaPost column topic: how to make good use out of the world’s overflow of conference totes. Below is the full text of my story, but you can join the MediaPost community discussion here.… Read the rest
Google Maps Now Provides Swimming Directions
My friend and former colleague Matt Hurst notes that Google Maps now provides transatlantic swimming directions, in connection with its regular driving directions.
Inbound Links Don’t Necessarily Correlate With Blog Popularity
At the International Conference on Weblogs and Social Media, my colleague Navot Akiva, a research scientist in Nielsen BuzzMetrics’ Tel Aviv innovation center, pointed out an interesting finding buried in one of the research papers:
… Read the rest[O]ur conclusion that the intensity of traffic directed to a blog through search engines (which use traditional page-rank algorithms) does not seem to correlate with the “real†popularity of the blog, suggests that social-network-based navigation may be playing an increasingly important role in web navigation in general, and blogosphere navigation in particular.