Imagine a chalkboard and long fingernails.
Now imagine long fingernails scraping that chalkboard.
Unpleasant?
Yes!
While that unpleasant feeling is rare due to today’s scarcity of chalkboards, there is another behavior that instills an equally unpleasant feeling: frequent and improper use of the word “leverage.”… Read the rest
Facebook advertising budgets for consumer brands in recent years often were guided by goals like “become social,” “grow presence,” and “acquire fans.”
As 2013 planning cycles approach, brand marketers and media planners must advance to more accountable goals.… Read the rest
Over the past 15 years, I’ve served on both the client and provider side of evaluations and Request For Proposals (RFPs) for emerging marketing technologies and services. These days, I spend a lot of my time on the RFP receiving end for enterprise social marketing technologies.… Read the rest
In today’s digital marketing world, Facebook, Twitter, LinkedIn, YouTube and Pinterest have become a powerful identity and communications grid that establishes intelligent connections between marketers and their prospects and customers.
It is crucial to understand how social connections overlap with your internal prospect and customer databases, how these segments differ, and how they can affect business outcome.… Read the rest
Digital screens are taking over the world.
Specifically, LCD backlit screens are taking over the world.
In my home, we have an old Sony Dash Internet appliance in our kitchen, which we use to stream Flickr photos, Pandora and Netflix movies.
In our theater room, we have an old Android Droid smartphone we use as a streaming radio player, and a Roku television remote control.… Read the rest
