What Makes A Super Brand?

Costco ManOnly Costco has fans like this “Costco Man!”

This is Ron Susi sporting a shirt his wife made for him on his birthday, to commemorate his Costco dedication.

She describes him as the ultimate Costco member, who turns to Costco for his hearing aids, eye glasses, underwear, socks, vacation home furniture, food and vitamins, Christmas gifts and American Express card.… Read the rest