This Halloween was almost nonexistent in our New York City suburb, as the entire region was recovering from the aftermath of Hurricane Sandy. In fact, the mayor officially cancelled trick-or-treating due to all the downed trees, loose power lines and dark streets and sidewalks.… Read the rest
It’s a day after Hurricane Sandy hit the Northeast, including our New York City suburb of Pelham Manor.
My biggest fear was the tidal surge and coastal flooding, less so extreme wind. In addition to the flooding of waterfront homes, I was concerned about the insufficient height of the pilings that hold the docks and harbor together in Pelham and neighboring New Rochelle.… Read the rest
I’ll say it again: I love maritime history.
I love how ships and the sea so heavily influenced — and continue to influence — the world around us.
Maritime non-fiction reading satisfies my craving for a time when men were really men – not softies like most men today, with their smart phones, tablet computers, paper cuts, cubicles, facial lotions and pedicures.… Read the rest
Imagine a chalkboard and long fingernails.
Now imagine long fingernails scraping that chalkboard.
Unpleasant?
Yes!
While that unpleasant feeling is rare due to today’s scarcity of chalkboards, there is another behavior that instills an equally unpleasant feeling: frequent and improper use of the word “leverage.”… Read the rest
Facebook advertising budgets for consumer brands in recent years often were guided by goals like “become social,” “grow presence,” and “acquire fans.”
As 2013 planning cycles approach, brand marketers and media planners must advance to more accountable goals.… Read the rest
