I had an impromptu meeting last October with Surinder Siama from ResearchTalk, one of the best multimedia hubs for all things and people in the research and analytics industry. He had a few hours in New York before heading home to London, and I had no lunch plans. While inhaling sushi, Surinder convinced me to do an off-the-cuff video interview about advertising, research, engagement, defensive branding, privacy and trust. We went back to my office and the result is below. For the record, this was my second-to-last week at Nielsen Online (aka BuzzMetrics), before joining Clickable.
Advertisements are ruining network television, more spots mean fewer viewers. There are many broadcast entertainment venues that exclude advertising. Television can no longer be a huge intrusion. The branding attempt on TV is counter productive.
“Some of you may die, but that's a risk I'm willing to make.” King Farqua in the movie Shrek.
It might be tempted, but there will be a big hue and cry and he may wish he had not.
Advertising research is important to prevent ineffective advertising. This is something inexperienced advertisers don't consider. Even after researching a company should continue to track, test, and tweak the results for optimal conversions.
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