Do you like speaking with humans or inanimate objects?
I think most people prefer to speak with humans, and that’s especially true when it comes to interacting with companies. In fact, customers get frustrated when companies limit or dehumanize interaction, especially when product or customer service is involved.… Read the rest
As Peter Kim alludes, social media technologies and tactics are subordinate (by a long shot) to business relationship goals. That said, it’s reaffirming to see that Forrester Analyst Jeremiah Owyang‘s evaluation of online community technology platforms rated Telligent Systems as among the top two.… Read the rest
Interested in how businesses use social media to build relationships with customers? Join us for a special panel discussion today…
I recently expressed disagreement with Forrester Research’s headline that most consumers don’t trust corporate blogs.… Read the rest
Josh Bernoff, an analyst at Forrester Research, just sent me his latest report on corporate blogs. He pegged his write-up to a U.S. consumer survey whereby participants scored corporate blogs low on trust:
… Read the restCorporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them.
