Freakonomics blog pointed me to this AP story in WashPost, reporting that ads are coming to textbooks:
… Read the restTextbook prices are soaring into the hundreds of dollars, but in some courses this fall, students won’t pay a dime. The catch: Their textbooks will have ads for companies including FedEx Kinko’s and Pura Vida coffee.
My friend Nigel Hollis at Millward Brown, the big research firm that measures advertising effectiveness, reports that the majority of his firm’s survey work now is conducted online, versus over the phone or via snail mail. Millward Brown is ahead of most.… Read the rest
Marketers often blame an intermediary agency when they are caught engaged in annoying, unethical or illegal practices, such as word-of-mouth stealth marketing, adware or spyware. I have little patience for executives and companies who hide behind intermediaries.… Read the rest
Home Depot — a store I despise because of its pathetic customer service — said it will begin selling advertising on its Web site as the retailer tries to tap into the strong demand for Internet ads, the Wall Street Journal reports.… Read the rest
Don’t get me wrong, I love Craigslist and have the utmost respect for Craig Newmark. However, in using three online classifed job boards (Craigslist, MediaBistro and Monster) in my search for a much-needed marketing manager, Craigslist delivered the most and most irrelevant applicants by far.… Read the rest
