“Hyperlocal†is the new buzzword in media and advertising. The word is especially in favor among community-oriented blogs and Web technology startups. But the word suffers from ambiguity. By extension, the promising sector it attempts to represent suffers as well.… Read the rest
Todd Juenger at TiVo points to his company’s DVR user data and says that fast-forwarding through television commercials is a sign that viewers are engaged with the programming. He suggests that’s a good thing for advertisers making such media investments.… Read the rest
Our startup Clickable began as an online solution to make self-serve search advertising simple, instant and profitable across all major advertising networks, like Google, Yahoo and Microsoft. As our CEO, David Kidder, often says, our Clickable Pro solution is a simple, Apple-like version of AdWords, Google’s search media buying center.… Read the rest
Search advertising comprises roughly half of online advertising, and Google is the world’s most profitable and revolutionary media company. Sure, we all know that.
But what’s not blatantly acknowledged is how search-engine marketing DNA is expanding to new channels, heavily influencing the evolution of the entire media landscape.… Read the rest
I believe in advertising, but I dislike most television commercials. That’s why I bought a TiVo several years ago — so I could watch exactly the content I wanted, when I wanted, and avoid the rest.
Not surprisingly, with a critical mass of the population using DVRs, TiVo has begun to extract some fascinating insights about network programming and commercial viewing.… Read the rest
