Social Media Is The New Core Competency of Search Marketing Underworld

I’ve bookmarked Sphinn as my homepage for the past couple months. Sphinn is Danny Sullivan (of Search Engine Land)’s Digg-like news-voting site for Web and search marketing, and is geared to the advanced crowd. Sphinn certainly exposes some valuable articles, but I find it interesting the high frequency of top-voted articles around social media and its application for search-engine optimization (SEO). The articles and comments underscore that social media has officially arrived as the core competency of the oft-shady SEO underworld, a loose-knit community frequently called the “search marketing black hats.”

I anticipate the so-called “social media purists” will increasingly clash with the growing community of SEO pragmatists.

Published by Max Kalehoff

Father, sailor and marketing executive.