“There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you.”

That’s according to Fred Wilson, in an essay about a New York renaissance in personal blogging.

I agree. I write on this website about things that please me — my work, my family and interests like sailing, farming, cooking and Costco. Shakeshack Singles please me, so I chose to include one as the feature image of this post. Sometimes I decide to switch the visual themes around.

Sometimes it pleases me to do or publish nothing (which is often).

While I can do whatever pleases me — technically — I also respect the public accountability that goes along with doing it in the open.

You take greater care and hold yourself to higher community standards when it all comes back to you.

(Quite the opposite of Secret.)

Photo: Lucas Richarz

Published by Max Kalehoff

Father, sailor and marketing executive.