I’m human, and therefore guilty of getting caught up in all the science and logic of marketing measurement, analytics and testing (and working in the market-information industry certainly supports that). But every so often I stumble across something that reminds me that all we perceive, believe and interpret in the world is far more complicated than our inferior brains realize. Today, a friend sent me a series of amazing optical illusions that underscore this point. Here’s one of the most interesting, so just follow the instructions:
- Relax and focus on the four small dots in the middle of the picture — about one 60 seconds.
- Then, look at a white wall near you.
- You will see a circle of light emerge.
- Blink your eyes a few times and focus on the person who begins to emerge.
- Who is it?