Perception Is Reality, Or Is It?

I’m human, and therefore guilty of getting caught up in all the science and logic of marketing measurement, analytics and testing (and working in the market-information industry certainly supports that). But every so often I stumble across something that reminds me that all we perceive, believe and interpret in the world is far more complicated than our inferior brains realize. Today, a friend sent me a series of amazing optical illusions that underscore this point. Here’s one of the most interesting, so just follow the instructions:

  1. Relax and focus on the four small dots in the middle of the picture — about one 60 seconds.
  2. Then, look at a white wall near you.
  3. You will see a circle of light emerge.
  4. Blink your eyes a few times and focus on the person who begins to emerge.
  5. Who is it?

optical illusion

Published by Max Kalehoff

Father, sailor and marketing executive.

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