I love my Treo 650, and I’ve become dependent on it (or addicted, really) for work. I was really counting on using it as I reported to jury duty today in Brooklyn (Kings County Supreme Court), but I ran into a problem at security…NO CAMERA CELLPHONES ALLOWED IN THE COURTROOM.… Read the rest
For most Americans, the Super Bowl connotes parties, sports fans, sports betting, beer, pizza, halftime shows and those highly anticipated and entertaining tv commercials. (I guess you could also toss in Nipplegate and conservative overreaction to decency standards).… Read the rest
At the recent Word of Mouth Marketing Association (WOMMA) conference in Orlando, Fred Reichheld of Bain & Company delivered a keynote based on his new book… The Ultimate Question: Driving Good Profits and True Growth. He argues that customer satisfaction is more important than any business criterion except profits, and that one simple question can best measure customer satisfaction (and thereby result in a strong Net Promoter Score): “Would you recommend this business to a friend or colleague?”… Read the rest
Following my recent analysis about GM’s innovative Google Pontiac television-search campaign, Bill Tancer of Hitwise (who I’ve worked with in the past) noted the blogosphere buzz and accepted the call to action — and literally Googled Pontiac.… Read the rest
While participating in the Word of Mouth Marketing Association (WOMMA) conference last week in Orlando, Florida, I caught one of General Motor’s 30-second regional television ads for its Pontiac brand. Television ads often stimulate Internet search behavior by increasing brand awareness or sparking curiosity, as often demonstrated by Hitwise.… Read the rest
