(An advertisement on MySpace)
Maybe I’m sleeping under a rock, or maybe I’m just crazy. At my recent workshop at the Conference Board communications confab I shared my point of view about how important it is for marketing communications people to not only pay attention and listen to consumer-generated media, but to participate.… Read the rest
Regular readers of AttentionMax know there’s been an open debate which began last Friday between research guru Nigel Hollis of Millward Brown, and me. Nigel sparked it with his post, Great Idea, Wrong Brand. He argued, in context of the Chevy Tahoe (consumers-create-your-own tv-ad) campaign, that the problem with consumer-generated media is just that: the consumer generates it.… Read the rest
I spoke at a Conference Board corporate-communications confab today with Vickee Adams, media guru from Hill & Knowlton. We did an old-school-meets-new-school workshop, with Vickee the established media relations and PR counselor and me the enthusiastic new-media guy, underscoring the power of consumer-generated media and the dichotomy with search engines, brand reputation and stakeholder relations.… Read the rest
Yes, apparently it’s true: RIAA Sues the deceased, says the U.K.’s Enquirer:
… Read the restIF YOU believe the RIAA, Gertrude Walton has been apparently down loading more than 700 songs off peer-to-peer networks and deserves to have the book thrown at her.
AdAge’s (smart) Jonah Bloom opines today:
… Read the restMedia agencies, potentially the best and most important partners a marketer can have in today’s increasingly complex media world, are in danger of becoming an obstacle to the right deals rather than an enabler.
