AdAge reports that Internet businesses and consumer groups don’t want the U.S. Senate to reject net neutrality legislation the way the House of Representatives did. To avoid giving another victory to nation’s phone companies, Google, Yahoo and other Web giants plan to launch an unprecedented grass-roots marketing campaign targeting Web users.… Read the rest
Marketers Must Not Enable Spyware Agents
Will Waugh at the Association of National Advertisers warns about advertisers’ “unknowing participation, through brokers, in spyware dissemination.”
This is a serious problem. Putting the scumbag spyware people aside, marketers – willingly or unknowingly – are the enablers.… Read the rest
Consumer-Generated Media Inextricably Linked To Broadband
Here’s my latest OnlineSpin Column in MediaPost:
THE PEW INTERNET & AMERICAN Life Project recently issued its Home Broadband Adoption 2006 report, which rightly devoted significant attention to consumer-generated media (CGM). Based on two U.S.… Read the rest
Seth Godin Reaches Six-Month Blog Buzz High
Seth Godin’s controversial comment about his no-comment policy has caused blog discusion about him to reach a six-month high. (He is free to do whatever he wants, but his comment irritated many of his readers, including me.) Hmmm…so much for the naysayers who say disallowing comments prohibits discussion.… Read the rest
Marketing Is Being & Nothingness
I spent yesterday at the Corante/Columbia Business School Innovation Marketing Summit, specifically the CMO day. It was a great series of discussions about innovation, management and marketing – and what the heck is going on today.
A few debates properly summed up the day: What is marketing anyway?… Read the rest