Marketers often blame an intermediary agency when they are caught engaged in annoying, unethical or illegal practices, such as word-of-mouth stealth marketing, adware or spyware. I have little patience for executives and companies who hide behind intermediaries.… Read the rest
Don’t Beg For Attention, Be Attention
Noah Brier writes offers some vacation-reading reccomendations. This one caught my eye:
Chartreuse’s "The Big Difference Between Old and New" is as good a ‘state of the media’ as I’ve read. This line almost made me cry:
… Read the rest"Old media is begging for attention…New media is attention."
Email Marketing Company Plagiarized My Work!
A reader of AttentionMax just brought to my attention that an executive at an email marketing company blatantly plagiarized my work – specifically my last column in MediaPost titled “Media Specialists Must Embrace Consumer-Generated Media”.… Read the rest
Dell Is Awesome!!!
Or maybe dell is getting its act together. I purchased a Dell Inspiron 8600 notebook PC two years ago and had a horrific experience with customer service during my setup. This totally sucked considering I paid for the premium four-year warranty and service.… Read the rest
It’s True: Advertising Is Broken, Says McKinsey
AdAge reports that McKinsey & Co. is telling major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990:
… Read the restThat shocking statistic, delivered to the company’s Fortune 100 clients in a report on media proliferation, assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation.