Over at Engagement By Engagement, I’ve continued video interviews with media, marketing and advertising luminaries around the subject of Engagement. I’ve got several scheduled interviews during Advertising Week (next week), and I plan to do a lot of spontaneous ones as well.… Read the rest
Video Blogging Begins
The cross-posting with Engagement By Engagement is going to make me dizzy over the next few weeks. But I’d like to share the first installment in the Engagement Video Series, with Dr. Berkowitz:
I had the pleasure of meeting today with David Berkowitz, director of strategic planning at 360i, a search marketing firm.… Read the rest
Get Ready To Engage!
In my official role at Nielsen BuzzMetrics, I convinced the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA) to let us create and lead a team blog around the Consumer Engagement Conference.… Read the rest
Companies Wake Up To Blogs Barking
I’m in the Guardian newspaper (free reg required) today, in a story on companies listening to blog chatter (or barking):
… Read the restThere are well over 35m blogs on the net. Keeping abreast of all of them is impossible. But Nielsen BuzzMetrics, a New York firm, has developed an expertise in monitoring blogs – it works for 150 of America’s Fortune 1,000 firms.
Social Media & Search At 360i Client Summit
I will be presenting CGM and search with Dr. Berkowitz at the 360i Client Summit tomorrow. It’s a pretty impressive client event, with many smart and interesting people in media and technology. Come say hi if you’re going to be there.… Read the rest