One of my dearest early-career mentors, Len Ellis, formerly EVP of strategy at WCJ, offered me some time ago one of the best metaphors to describe what’s happening at a macro-level in today’s marketing landscape. He suggested we are moving out of a long period of masculine aggression, characterized by targeting, disruption and interception.… Read the rest
As I’ve mentioned perhaps too often, I was heavily involved at the ARF/AAAA Consumer Engagement conference last week. Well, after a week of pondering, here’s my conclusion, delivered via my MediaPost Spin column. The advertising Engagement initiative is making good progress — I’m a believer!… Read the rest
Here are key talking points from P&G CEO and Chairman A.G., during his keynote at the ANA Masters of Marketing conference. He didn’t offer a drastic call to action, but offered an authentic, confident and modest snapshot of what’s achieving success at P&G, the world’s largest consumer marketer.… Read the rest
Below are key talking points of ANA CEO Bob Liodice’s opening keynote speech at the ANA Masters of Marketing conference. The gist? The picture says it all, but it seems to contradict the overwhelming time spent playing montages of 30-second commercial spots to the audience in the main session.… Read the rest
I hate flying, especially these days, when my toothpaste gets confiscated by TSA. And after horrifying experiences when the plane fills with smoke after takeoff. I’m now on my way to Orlando for the ANA Masters of Marketing conference. Fortunately, I’m flying jetBlue, which makes flying enjoyable and upbeat (versus grueling).… Read the rest
