Jim Nail at Cymfony penned a nice piece on engagement for iMedia. He describes four dimensions of engagement, which he synthesized from discussions at the Consumer Engagement conference:
NYTimes runs a story about stars warming up to 30-second television spots:
… Read the restAbout 20 percent of ads in the United States feature celebrities, up from closer to 10 percent only a decade ago, said Hamish Pringle, director general of the Institute of Practitioners in Advertising in Britain, an industry group for British ad agencies, and the author of the book “Celebrity Sells.”
Following up on my vacation post on poutine – the Montreal specialty of French fries with gravy, cheese and other greasy stuff piled high – I’m happy to report we’ve found a new specialty to clog our arteries: “Plogue à Champlain” at restaurant Au Pied De Cochon.… Read the rest
The market research world will forever debate the validity of sampling based research methodologies, and this will only increase as discernable, valuable niches proliferate. But those projection techniques certainly are not limited to marketing.… Read the rest
The WSJ adds a new video twist to the never-ending debate about media measurement standards and audience samples versus log files. Magid Abraham, president and chief executive of comScore, an Internet measurement service, where I used to work, offers one of the best quotes yet:
… Read the restI think that people who are asking for a single standard are people who basically want to measure the world with one watch, knowing that no watch is perfect.
