People as advertising is a risky business because of hazy disclosure rules and expectations, and that’s the subject of my next MediaPost column:
People As Advertising: Risky Business
by Max Kalehoff, December 8, 2006
… Read the restBy now, everyone’s heard of PayPerPost, the service that connects advertisers with bloggers willing to post product reviews in exchange for dollars.
The New Scientist is one of my favorite publications, delivering a daily stream of interesting and clever stories about technology, science and life. I haven’t called out any stories since the week before Julian’s birth. So today, I went through my accumulation of 169 New Scientist story feeds and am pleased to provide you the top headlines I thought were most interesting over the past three weeks:
… Read the rest
I’m great at plagiarizing myself. Well, I took framework and analysis from an old column and applied it to the recent exploding YouTube in my latest MediaPost column. Check out the MediaPost reader comment section here.
Hey, Web 2.0 Fans: Social Networks Weren’t Born Yesterday!… Read the rest
Self, a Conde Nast publication for women, where my wife is psychology editor, just posted on its blog a sneak peak at the 11 babies born to parents on the staff in 2006. They’ll be featured in the January issue, and my little Julian made the deadline by mere minutes.… Read the rest
MediaPost reported today that Yahoo is piloting social sites for brands with devoted consumer bases:
… Read the restThese "brand universes" on Yahoo will allow fans to find product information and connect with each other within destinations that incorporate Yahoo’s range of social media properties including photo-sharing site Flickr and Yahoo Answers.
