Is Your Market-Research Survey Really A Negative Ad Campaign?

Let’s face it. If you respond to a survey these days, that makes you an anomaly.

Thanks to excessive commercial survey solicitations — interceptive, disruptive, too long and delivering little in return — consumers frequently avoid them with as much determination as they do advertising.… Read the rest

Nationwide and Kevin Federline Dominate Pre-Super Bowl Ad Buzz, But Will Boston Ad Prank Dominate The Super Bowl?

My colleague  Pete Blackshaw and I are part of a larger team working on Super Bowl buzz analysis. Last week we underscored how ex-Britney Spears beau Kevin Federline has been dominating pre-game buzz. Today Stuart Elliott at the NYTimes has a nice piece about this phenomenon.… Read the rest

2000 Bloggers: The Biggest Viral Blog Meme Since ‘Five Things You Didn’t Know About Me’

Tino Buntic’s neat 2000 Bloggers project has enticed a ton of bloggers – spanning A-list, B-list, C-list and whatever you call me – to leave a comment and become among the first two-thousand bloggers to comprise a big headshot-link mosaic.… Read the rest

Who Will Win High-Def DVD Format War? Ask The XXX Industry

My family moved into our new home over the weekend, so we’re in the home stretch toward getting some routine back in our lives. Living at Dad’s house in the guest (attic) bedroom over the past seven weeks has been great because our family is close, and there’s been lots of help with our son Julian (who’s now nearly ten weeks old).… Read the rest