Inbound, unscheduled calls can be incredibly disruptive.
That’s why I often shut off the phone to enter periods of productivity and focus on deliberate tasks and quiet thinking time.
The challenge with turning off my phone has been that I accumulate voice messages that need to be listened to, codified and then acted on.… Read the rest
At face value, customer satisfaction polling is a great thing.
As a customer, I try to respond to as many satisfaction surveys as possible for a variety of reasons. First, I think it’s respectful to provide feedback to companies and people you do business with.… Read the rest
My team at Syncapse just wrapped up a great trip to Austin for this year’s SXSW interactive festival. I moderated a discussion on Facebook Graph Search, and we met with several customers and friends from around the country. Since my last SXSW trip seven years ago, it felt like attendance grew fivefold.… Read the rest
It’s been seven years since I last attended SXSW. I was working at Nielsen and gave a presentation with Yahoo and Harris Interactive on what people around the world really do on the Web. I shared data about the early surge of social media — particularly blogs and communities — and the growing opportunity for marketers to connect with customers in these new venues.… Read the rest
Facebook announced a new beta product called “Graph Search,” which CEO Mark Zuckerberg positioned as a “pillar” alongside Timeline and News Feed. This was a carefully orchestrated announcement with lots of hype and subsequent punditry.
While the announcement focused primarily on features for users, one unanswered question is: What does Facebook Graph Search mean for consumer brand marketers, whom Facebook is working hard to court?… Read the rest
