Brands for the Chattering Masses


The NYTimes ran a front-page feature, by Keith Schneider, in the Sunday business section today on Nielsen BuzzMetrics, the company I work for.

As consumers eagerly post word-of-mouth commentary in online communities, message boards and Web logs, a straightforward question confronts brandmeisters: Who wins and who loses as time-tested practices of mass production and mass marketing are undermined by the informed and often cranky voices of the knowledge age?

A possible answer to that question can be found here, on the fourth floor of a 19th-century brick and stone building on Main Street, in the office of Nielsen BuzzMetrics.

This is a major survey and validation of the industry we call consumer-generated media measurement. Read the entire story here.  

Published by Max Kalehoff

Father, sailor and marketing executive.

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