Be On Purpose

Luke Skywalker
Ever heard of the importance of being on time? Well, it’s perhaps more important to be on purpose.

It doesn’t matter whether it’s a one-on-one meeting, a presentation, a formal event, a passive observation or even a nap. Time and attention are scarce and their allocation can have compounding impact — positively or negatively. That’s why your investment in them should not only be on time and focused, but invested with purpose — on the right things.

In everything you do, it’s important to ask:

  • What is your purpose?
  • Do your goals and actions realize your purpose?
  • Are your goals and actions the best investments toward your purpose?
  • Are all your goals actions working in concert toward your purpose?

This is a simple concept, easily understood by anyone. Though the most effective people I know consciously define and live toward purpose with disproportionately more rigor than the rest.

Importantly, purpose is not always obvious. It’s certainly not to me. But purposeful people seem to be in a constant pursuit to get closer to it. They may recalibrate along the way, but they’re always getting closer.

(Photo credit: Wikipedia)

Published by Max Kalehoff

Father, sailor and marketing executive.

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