What Would Apple Do?

“What Would Apple Do?” or “W.W.A.D.“ That’s the key question we frequently ask ourselves at my company. Apple represents a high standard of simplicity and experience we aspire to in our product and most everything we do. So much that we’re even proudly equipped with Lance Armstrong-inspired bracelets, with the W.W.A.D. acronym boldly engraved. My black bracelet has our logo facing outward, while my green one has the acronym showing. What’s with the matching green shirt? Sheer coincidence. I swear.


Published by Max Kalehoff

Father, sailor and marketing executive.

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