U.S Court of Consumer Appeal — Case #9875245: "The People Versus Madison Avenue"
Charges
The People accuse the institution of Madison Avenue with breaking the law. Here, in the Court of Consumer Appeal, the People charge the old ad-agency legacy with:
1. Self-Centeredness
2. Irrelevancy
The People present the following evidence:
- Exhibit A: Bob Greenberg, Chairman-CEO of ad agency R/GA, concedes that “Consumers have never liked ads as much as agencies like making them.”
- Exhibit B: One of Hollywood’s top five talent agencies has created an online unit devoted to scouting out up-and-coming creators of Internet content.
- Exhibit C: Coke finally embraces the brilliant grassroots, performing arts and recently-turned professional Internet production company, Eepybird.com (of Diet Coke & Mentos fame).
The Defendants present the following evidence:
- None. Nearly all of it is self-incriminating.
The verdict:
The Court of Consumer Appeal finds the old bastions of Madison Avenue guilty of both Self-Centeredness and Irrelevancy. The Court grants all power of choice in media and marketing to the People.
Court dismissed.
(Gavel photo credit: MohammedWassir)