Following my recent analysis about GM’s innovative Google Pontiac television-search campaign, Bill Tancer of Hitwise (who I’ve worked with in the past) noted the blogosphere buzz and accepted the call to action — and literally Googled Pontiac.… Read the rest
Tag Archives: Search
GM to Car Shoppers: Google Pontiac and Discover For Yourself
While participating in the Word of Mouth Marketing Association (WOMMA) conference last week in Orlando, Florida, I caught one of General Motor’s 30-second regional television ads for its Pontiac brand. Television ads often stimulate Internet search behavior by increasing brand awareness or sparking curiosity, as often demonstrated by Hitwise.… Read the rest