This week our start-up presented at TechCrunch Disrupt, a conference about how emerging technologies and bootstrapping start-ups are disrupting the media business. It was held at 570 Washington Street (pictured here via Google Streetmaps), a former Merrill Lynch data center in New York City’s far West Village.… Read the rest
Tag Archives: Management
How To Mentor
I recently held a seminar with some colleagues on mentoring. We were mainly addressing best practices around formal company-sanctioned mentoring systems. I’ve worked in companies with and without them, and firmly believe that those with them tend to cultivate greater leadership, growth and effectiveness.… Read the rest
Lessons From The Dot-Com Bubble, One Decade Past
It’s hard to believe it’s been 10 years since the dot-com bubble burst. The actual date, March 10, passed quietly a few weeks ago. I remember those times as if they were yesterday.
I was a 24-year-old marketing guy at an upstart called Media Metrix, the first Internet media audience ratings firm.… Read the rest
Bruce Ertmann On Customer Satisfaction And The Net Promoter Score
I recently posted about the growing hype in marketing circles around customer-satisfaction and the Net Promoter methodology. Developed by Fred Reichheld, Net Promoter is a loyalty metric and a discipline for using customer feedback to support business growth and profitability.… Read the rest
Marketing On The Inside
Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest