This week our start-up presented at TechCrunch Disrupt, a conference about how emerging technologies and bootstrapping start-ups are disrupting the media business. It was held at 570 Washington Street (pictured here via Google Streetmaps), a former Merrill Lynch data center in New York City’s far West Village.… Read the rest
I recently held a seminar with some colleagues on mentoring. We were mainly addressing best practices around formal company-sanctioned mentoring systems. I’ve worked in companies with and without them, and firmly believe that those with them tend to cultivate greater leadership, growth and effectiveness.… Read the rest
It’s hard to believe it’s been 10 years since the dot-com bubble burst. The actual date, March 10,Â passed quietly a few weeks ago. I remember those times as if they were yesterday.
I was a 24-year-old marketing guy at an upstart called Media Metrix, the first Internet media audience ratings firm.… Read the rest
Most companies spend a lot of time and money trying to market and communicate effectively to external stakeholders. Product marketing professionals strive to get the product-to-market positioning just right. Branding and advertising people strive to make the message relevant and spreadable.… Read the rest