Your Professional Bio

We now live in the era of the personal brand. Thanks to the Internet, where everyone has a soapbox, more people are consciously promoting and managing their reputations like sophisticated brand managers. This trend is poised to accelerate amidst a deep recession and rising unemployment.Read the rest

Optimize Your Personal Brand (If You Want To Exist)

In a discussion at my office last week, Steve Baker, author of “the Numerati,” described a day when there would be services widely available to help people optimize themselves in the new digital world. He underscored there have long been individual optimization services in the analog world.Read the rest