What Makes A Super Brand?

Costco ManOnly Costco has fans like this “Costco Man!”

This is Ron Susi sporting a shirt his wife made for him on his birthday, to commemorate his Costco dedication.

She describes him as the ultimate Costco member, who turns to Costco for his hearing aids, eye glasses, underwear, socks, vacation home furniture, food and vitamins, Christmas gifts and American Express card. And he never passes up the opportunity to visit new Costco warehouses when they travel, thanks to his Costco-bought GPS.

You know you’ve built a Super Brand when you have customers like this.

You can read the story in the latest issue of the Costco Connection magazine.

Published by Max Kalehoff

Father, sailor and marketing executive.

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