Reach Out And Touch Your Customers…For Your Sake As Well As Theirs

Today everyone in my company is going to call ten customers. The objective is to check in on them and see how they’re doing. This sounds like a mundane exercise, but there are multiple past companies I worked at that eventually grew big and developed internal silos that never touched a SINGLE customer. It goes without saying that customers need contact, but I think employees need customer contact just as much. And I mean nearly EVERY employee, from the CEO on down to the janitor. Why? Direct customer interaction is critical because it contributes to a more active, focused and informed organization — one truly enlightened and aligned with the core mission and enablers of existence. Everyone knows this, but so many forget.

Published by Max Kalehoff

Father, sailor and marketing executive.

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