…is the headline of a recent NYTimes review by Edward Rothstein about Stephen Miller’s new book, "Conversation: A History of a Declining Art." From the review, it seems to be a very interesting book, and I think I’ll check it out from the library.… Read the rest
Joe Jaffe, Jackie Huba, Pete Blackshaw Debate Consumer-Generated Media (CGM)
I encourage you to download and listen to the latest episode of Across The Sound, the “new marketing podcast,” by Joseph Jaffe, new media pundit. The latest episode – part 1 of 2 – features my esteemed colleague Pete Blackshaw and our friend Jackie Huba, co-author of Creating Customer Evangelists and the blog www.churchofthecustomer.com… Read the rest
Danish “Mohammed The Prophet” Cartoon Controversy Eases
…as evidenced by Boards, Blogs and Usenet buzz…finally.
Mentions of "danish" and "cartoon". Source: Nielsen BuzzMetrics
AttentionTrust Versus Engagement
I’ve been talking recently about the Advertising Research Foundation’s Engagement initiative, which is to develop a new framework and metrics to complement traditional media and marketing metrics of exposure, reach and frequency.… Read the rest
Advertising Research Foundation Unveils ‘Engagement’
The Advertising Research Federation just (warning: clunky PDF) released its definition of engagement:
“The Definition of Engagement is turning on a prospect to a brand idea enhanced by the surrounding context.”
More background from the news release:
… Read the restAs the advertising industry grapples with the profound changes in media, marketing and the emerging empowerment of consumers, the concept of engagement has emerged as ‘more of a demand creation’ paradigm than the ‘reach or awareness focused’ paradigm of the past twenty five years.