Well, not really. Let me explain…
A lot of marketing and advertising people complain that the problem with their industry is that their functions increasingly are being overseen by the procurement, finance or accounting departments. Fine.… Read the rest
Rance Crain of AdAge has a pretty good piece today reflecting on a supposedly growing problem of risk-averse marketers, he concludes:
… Read the restWhat worries me most here is that the play-it-safe attitude of the ad industry is indicative of bigger problems. U.S.
Grant McCracken, reflecting on the recent C3 (Convergence Culture Consortium) retreat at MIT, offers great perspective about marketers, consumers and co-creation of brands. His post ties together very well some of my own thoughts about engagement (here and here) as well as consumer-generated media.… Read the rest
This 1983 Sears advertisement for a CD player is hilarious, and so is the $589.99 price tag (via Digg):
Relationships – whether physical or virtual– are essential components of life, and one inevitable thing in life and relationships is death. So it is natural that the mourning process – not yet intuitively associated by most people with the Web – will increasingly expand online.… Read the rest
