Is There Really Something Wrong With CGM Research?

Following is my latest OnlineSpin column in MediaPost, which is a response to public comments made by Bill Neal, a highly respected market research expert, about consumer-generated media. For me, this piece was uncharacteristically defensive, but I feel it is important to clarify for the record what I believe are misguided comments about a subject I’m passionate about and am submersed in professionally.… Read the rest

Word Of Mouth Among Horses

Seriously. One of my favorite blogs, Petistic, tips us off to scientific research around horse speak:

A new database of horse talk and behaviour could help take the mystery out of a horse whisperer’s job, US researchers hope.

Researchers at the University of Rhode Island, and the University of Connecticut are compiling the database in an attempt to correlate nuances in horse whinnies with their differences stress levels.

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Social Media Firewalls Threat to Corporations

I’ve given three workshops on consumer-generated media (CGM) to CMOs and senior marketing execs of three Fortune 500 companies in the past week, and in each case I learned that the corporate IT department was prohibiting employees from accessing a range of social media, including video sharing sites and blogs.… Read the rest