Last June, at the Innovation Marketing CMO Summit, led by Corante and Columbia Business School, John Hagel delivered one of the best talks I’ve ever heard. In his 15-minute, Powerpoint-less presentation, he posed a shift in business economics:
… Read the restWe are in the early stages of a profound shift in the economics of business that will transform marketing (along with many other things).
Please join the discussion and comment here on my latest MediaPost OnlineSpin column, where I challenge advertising and media specialists for their naive entries into the world of consumer-generated media:
Ad Media Specialists Must Embrace Consumer-Generated Media
By Max Kalehoff, August 4, 2006
As advertising dollars continue to bum-rush the Internet, many media specialists contend that blogs, discussion groups and other forms of consumer-generated media represent easy, additional inventory to grow and satisfy demand.… Read the rest
Scott Donaton, publisher of AdAge, has a great column describing the possibility of Dow Jones killing the print edition of The Wall Street Journal. Of course, this is tied to the larger theme of the newspaper business:
… Read the restIt’s still surprisingly difficult to get traditional media executives to admit this.
The brilliant EepyBird video showcasing a fabulous display of Diet Coke and Mentos geysers has sustained significant blog buzz following the release of the video via Revver. If blog buzz is a proxy of mindshare and awareness, then this was a major coup!… Read the rest
Once a childhood "Lethal Weapon" aspiration, Mel Gibson let me down with his recent anti-Jewish tirade. How much outrage did he cause? Blog mentions of "Mel Gibson" skyrocketed in the past few days to massive levels, and easily pushed mentions of "jew", "jewish", "judaic" and "judaism" to a six-month high.… Read the rest
