Nigel Hollis has a nice post on the challenges of brands entering social media as of late…often blind and desperate:
… Read the restMost brands have nothing to contribute to the social interaction that takes place on the sites, because they don’t fit in and they don’t add anything of value…
[B]ringing something of interest or value is just the “price of entry.”
New Scientist reports:
… Read the restThe US could be rife with "internet addicts" who are as clinically ill as alcoholics, according to psychiatrists involved in a nationwide study.
The study, carried out by researchers at Stanford University School of Medicine in California, US, indicates that more than one in eight US residents show signs of "problematic internet use".
Businessweek publishes an overly sensational, overplayed story about Web metrics. "Web metrics, like company valuations, will remain a crapshoot," is the conclusion. What is this, year 2000 all over again?
Magid Abraham of comScore (for whom I used to work) summed the issue up nicely in a recent comment to Mediaweek regarding Web panel measurements versus Web site log files:
… Read the restOne might liken this to using a single watch to measure time.
Nigel Hollis, chief research analyst at Millward Brown, is a hip guy, especially for a research guy. But he’s the last I would’ve suspected to come up with a clever way to promote his blog. I recently stopped by the Millward Brown offices to interview Michelle de Montigny for the Engagement By Engagement blog, and came across this nifty flyer in the lobby promoting Nigel’s blog:
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This is one of the more engaging, non-BS corporate collateral pieces I’ve seen.… Read the rest
I recently wrote how Forrester validated consumer-generated media in its first-ever Brand Monitoring Report, led by Peter Kim. My employer, Nielsen BuzzMetrics, which was cited a “leader” and having “the strongest strategic vision,” has licensed the report and is making it available – right here – to all in our industry, free of charge (a $349 value).… Read the rest
