At Nielsen BuzzMetrics, we’re conducting an interactive Webcast tomorrow:
Blogs 101: Moving beyond the hype, what do corporations and marketing departments really need to know about blogs?
Blogs continue to dominate the CGM media space. They serve as both leading and lagging indicators of news and present both challenges and opportunities to brands. Blogs can drive positive momentum against marketing initiatives, but they can also "expose" brands who jump into the blogosphere recklessly or insensitively. Some brands are better off just staying away until they clean up other parts of the house, including customer service. What does every marketer need to know about blogs? Importantly, how do you measure and quantify the blogosphere to improve overall brand listening and better prepare yourself for a corporate blog or brand blog?
Date: Friday, September 8, 2006
Time: 12:30 – 1:30 p.m. (EDT)
We’ve got a great group of big brands, agencies and academics joining us. I hope you’ll join, too! You can register here. Just be nice.