FTC: Don’t Exaggerate!

Brandweek reports that “celebrities and consumers making incredible-sounding claims in ads may soon get new scrutiny from the Federal Trade Commission.”

That’s not a bad thing, I suppose. However, overly-ambitious commercial claims these days can quickly have consequences contrary to those intended. Don’t false or exaggerated claims simply result in customer dissonance, disapproval and potentially detraction? Why not let those advertisers and shills take care of themselves?

Published by Max Kalehoff

Father, sailor and marketing executive.

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