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AttentionMax

Max Kalehoff…dad, sailor, and marketing exec on life's hidden sides

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Category Archives: Topics

Costco’s Viability For Single-Item Convenience Purchases

Costco Single-Item Checkout Lane

As a suburban dad of three small children, including an infant, I’m compelled to share this life hack and end this debate…

Most people think of Costco only as a big-box retailer — good for suburban expeditions in the minivan to stock up on industrial-sized quantities of household staples at competitive prices.… Read the rest

Posted byMax KalehoffJanuary 4, 2015Posted inMarketing & Media, Parenting & Family

From This Kayak, The Party’s Not Over

Long Island Sound — and especially its coastline — can be as delightful in winter as any other season.

And one great way to experience it is in the water, in a kayak. And these final December 2014 days have been mild and excellent for kayaking.… Read the rest

Posted byMax KalehoffDecember 29, 2014December 29, 2014Posted inBoating & Fishing

Remember To Say “Thank You”

We’ve been expanding my team at work and interviewing lots of candidates.

We interviewed one candidate who seemed perfect for a certain role — one for which we received nearly 1,000 applications.

This candidate was smart, articulate and a cultural fit.… Read the rest

Posted byMax KalehoffNovember 24, 2014Posted inManagement & Leadership

Future-Proofing Your Digital Existence

Mummy

“I’m back,” announced David Churbuck in the headline of his latest blog entry. He just recovered from a blogging hiatus and software meltdown that took his site down for a month. I’m glad to have him back because he’s a good writer and I enjoy his rants on technology, religion and New England life.… Read the rest

Posted byMax KalehoffOctober 31, 2014October 31, 2014Posted inTechnology & Life

14 Of The Worst Resume Mistakes Ever

Despaired Index Finger

Our marketing team is hiring actively for a variety of roles.

While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.)… Read the rest

Posted byMax KalehoffOctober 26, 2014October 29, 2014Posted inManagement & Leadership, Marketing & Media

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