Your FeedBurner Data To Google: What Does It Mean?

On one hand, merging my Feedburner blog syndication data with Google Analytics and other Google data services presents many benefits, indeed. But since my blog is personal and, therefore, a proxy of me and my personal and professional network, that means more of my valuable personal data are going to Google. I’m not suggesting this is good or bad, but I’ll tell you one thing: Google is building one heck of a profile on me, especially when you couple that with my loyalty to Gmail, Google Documents, Web History and search among numerous other services connected to my unique user ID.

Here’s the “data rights” notification now appearing on the FeedBurner sign-in page:

NOTE: Service of FeedBurner publisher accounts will not be interrupted as a result of the acquisition by Google. You will have a 14-day interim period ending June 15, 2007 to opt-out of allowing Google to service your account. If you take no action by June 15, 2007, the rights to your data will transfer from FeedBurner to Google. Opting out will terminate your user agreement with FeedBurner, permanently delete your FeedBurner account, feeds, and all related statistical data and history, and prevent the transfer of your data rights to Google. To opt-out, contact us via accountx@feedburner.com, provide your FeedBurner account Username, and request to have your FeedBurner account deleted. We will contact you at your registered email address to confirm your deletion request before completing it.

Can someone translate this for me? I’m neither a lawyer nor privacy or data-rights expert. My plan is to stay opted in and transfer my data rights to Google. I’m sure this won’t be the last.

Published by Max Kalehoff

Father, sailor and marketing executive.

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4 Comments

  1. Max – Thanks for raising this point. (Now you know why I’ve been out of touch for a few weeks!) The translation for this is hopefully pretty simple: now that we’ve been acquired, Google is now the corporate entity providing the FeedBurner service. Rather than move everything over on day 1, we wanted to make sure publishers had an opportunity to opt out completely. While we’re very excited about this process, and think that being part of Google has tremendous advantages for us and for our publishers, if anyone felt uncomfortable with Google being the provider of the service, they could remove their account from our system and no information would be shared.

    Let me know if you have any other questions, and keep in touch!

    Regards,

    Rick Klau
    Google (FeedBurner)

  2. Max – Thanks for raising this point. (Now you know why I’ve been out of touch for a few weeks!) The translation for this is hopefully pretty simple: now that we’ve been acquired, Google is now the corporate entity providing the FeedBurner service. Rather than move everything over on day 1, we wanted to make sure publishers had an opportunity to opt out completely. While we’re very excited about this process, and think that being part of Google has tremendous advantages for us and for our publishers, if anyone felt uncomfortable with Google being the provider of the service, they could remove their account from our system and no information would be shared.

    Let me know if you have any other questions, and keep in touch!

    Regards,

    Rick Klau
    Google (FeedBurner)

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